LATAM Market Expansion for Gen AI & SaaS

Client Overview

A leading logistics SaaS company sought to accelerate its global expansion by refining its industry positioning, tailoring solutions for regional markets, and developing a localized go-to-market (GTM) strategy to drive sustained growth across multiple geographies.

Challenges

• Fragmented industry positioning, leading to inconsistent messaging and ineffective customer engagement across regions.

• Lack of a regionalized GTM strategy, resulting in misalignment between solutions, ICP, and market needs in different countries.

• Low sales conversion rates due to a one-size-fits-all approach to pricing, marketing, and sales execution.

• Weak LATAM presence, requiring a targeted strategy to rebuild operations, re-engage customers, and establish local credibility.

Solution Implemented

Regionalized GTM Strategy for Global Expansion

• Industry Positioning & Messaging Localization: Refined messaging to align with specific buyer pain points, competitive dynamics, and regulatory considerations in each target region.

• Regional ICP Development: Conducted deep market research to define ideal customer profiles by geography, industry, and use case, ensuring precise targeting.

• Customized Market Entry Plans: Developed tailored GTM strategies, optimizing pricing, sales motions, and value propositions to resonate with local markets.

• Partnership & Ecosystem Development: Identified and onboarded local partners, resellers, and industry influencers to enhance credibility and accelerate market traction.

LATAM Business Relaunch

• Rebuilding Market Presence: Designed and executed a strategic relaunch plan, re-establishing key partnerships and customer relationships.

• Localized Sales Enablement: Provided region-specific sales playbooks, training, and positioning frameworks to optimize commercial execution.

• New Service Offerings for LATAM: Adapted product positioning to fit regional needs, addressing gaps in the market and ensuring product-market fit.

Impact Metrics

• 2x increase in sales conversions.

• Effective GTM execution across 30+ countries.

• LATAM relaunch success, driving new revenue growth.

• Stronger industry positioning through localized strategies.